Computer Scientist from education, businessman from choice and Data Animator from passion. Driven to discover outlying behaviours in order to repeat the very best and avoid the very worst; the simplest path to continuous improvement? Fact-based, data-driven, skeptical empiricist (or emprical skeptic?) with – I hope – a human outlook that values humour, the aesthetic, camaraderie, optimism and a certain joie de vivre.
My aim in life is simple…to understand how things ‘really’ work! With all our inherent biases, a data-driven (scientific) approach is the only way to achieve this.
I use a mix of statistics and visualizations to deliver data-driven understanding, aka insights. Working as a Data Analyst in the Retail Industry for 10+ years, I have picked up plenty of geeky skills to organise/manipulate nearly any dataset and derive true insights, as well as a wealth of knowledge on all things retail. Armed with both Alteryx and Tableau, I’m amazed at what is possible and hope to share the Art-of-the-Possible (along with my Data Animator friends) and our passion for data and discovery.